lizaEliza Prall

Founder / Marketing Strategist

Eliza brings to Prall Marketing 25 years of experience as a place maker and community builder with a marketing communications approach. Her business mindset anchors her in-depth understanding of the power of branding, marketing, and creating strong sense of place.

Liza founded Prall Marketing in 2006, a strategic marketing consulting company specializing in brand clarity and execution, content marketing, and place making, with a focus on real estate, retail, and business to consumer marketing. Prior to Prall Marketing, Liza was a partner at Continuum Partners, a smart growth, mixed-use real estate development company with over $1 billion in projects where she created community, identity and neighborhood differentiation for each development project. There she was involved in Belmar, Union Station, Kent Place and many others. Before joining Continuum, she worked with Cherry Creek, Cherry Creek North, Larimer Square and Lower Downtown Denver.

Liza graduated from Cornell University’s College of Art, Architecture and Planning with a BA in City and Regional Planning. She currently serves as a member of the Board of Directors of The Museum of Contemporary Art: Denver and Colorado Academy.


AlixAlix Pavek

Account Manager

Alix has worked with Prall Marketing for over six years as an account manager.  She handles communications with both clients and vendors, timeline and budget management, and assists with strategic plan development.  Her organization contributes to our client’s satisfaction and our overall success as a business.

Alix is a Denver native and studied strategic advertising at the University of Colorado at Boulder, School of Journalism and Mass Communications.