Challenge
Introducing a new lodging brand, associated but distinct from it's parent brand, Devils Thumb Ranch
Vasquez Creek Inn is located in the heart of Winter Park, Colorado and is perhaps its most charming lodging option in the area. Differentiating this Inn from the others was our primary challenge, as well as educating potential visitors to the area that Winter Park now has a wider range of lodging options.Solution
Create a Visually Strong, Lifestyle Brand Story that Emphasizes Activity Options
We utilized content marketing as a way to peak the interest of potential visitors, helping to broaden the definition of Winter Park activities beyond what the Winter Park ski area offers in the summer and winter. Suggesting to make the Inn 'home base' as they explore all there is to do in Grand County gave us the a way to both define 'home base' and entice them to visit with both the Devils Thumb Ranch activities as well as the activities listed in a campaign we created, 100 Things to Do in Winter Park.
VENDORS: Wigwam Creative, Open Sky Ideas
