Challenge
Introducing a new hospitality brand in the site of an old and very different brand
Trailhead Inn, a recently purchased and renovated Inn in the heart of downtown Winter Park was formerly the Hotel Olympia, a long time running travel, economy lodge. Our challenge was to create a new brand, aimed at adventure travels, and message this transition.Solution
Create a more current and hip brand, aimed at adventure travelers, anchored in the idea of base camp
To overcome the existing brand of the old motor lodge, and to support the brand vision of courting the younger, outdoor audience, we created a brand that is based in the imagery of the trail, an expedition, a trail map, and the concept of the modern basecamp. We created interior decor using imagery of historic outdoor expeditioners. We developed iconography around ability levels as a nod to trail map symbols. We created a content marketing campaign called 100 Things To Do in Winter Park to provide ample content to use in eblasts, social media, in room pieces, and other collateral pieces to entice the adventure traveler and educate them all the possibilities.
VENDORS: Wigwam Creative
