Establishing credibility through branding for a launching Institute.The PaVima Institute is an organization dedicated to preparing leaders for global transformation. They partner with leaders by providing unconventional education, consulting and coaching services. The challenge was to relay creditability, earned through the experience and reputations of the Co-Founders individually, for this new Institution that had no track record.
Through classic institutional branding, we messaged a sense of authority and expertise in the field.
To overcome the fact that this newly launched organization had no track record, we had to create a sense of history and stance through the branding and identity we created. We also needed to transfer some of the brand value of the individual Co-Founders to the Institute itself, to help establish the credibility in the field from day one. We developed the identity, website, branded white papers, e-communications, and social media to establish the Institution and generate awareness.
VENDORS: Whitner Carlin, MJAD