Branding – logo.  Old logo to new logo

Way Finding – new store signage utilizing new icon system developed

Advertising – featuring staff to message expertise and free value, also showcases new icon system to address the everything store message

Advertising – page dominant ad

Advertising – new insert format

Advertising – post it not on front page of Denver Post, old version to new version

Social Media – using new content created around DIY and events in messages to draw in new audiences

New Gift Card program and designs

DIY Strategy – How To project cards to address the pinterest audience

DIY Strategy – Apprentice Series, project cards and onsite classes, and content created to use in all marketing vehicles

DIY Strategy – How To project cards to address the pinterest audience

DIY Strategy – How To project cards to address the pinterest audience

DIY Strategy – How To project cards to address the pinterest audience

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