Branding – logo development and brand architecture.  Old logo to the new logo format.  Because of the many and varied business centers within Epicurean, we subdivided the brand into a main brand, Epicurean Group, with four sub brands.

Branding – logo development for the packed products, showcasing the ‘e’ mark

Identity Work – business cards, front and back.  We also did e-signatures, note cards, and e-letterhead.

Website – we created a new website to express the new brand direction, landing page.

Website – we created a new website to express the new brand direction, sample secondary page.

Proposals – we created a new proposal format, and a library of customized templates for each venue and each category, to allow each proposal to be more customized and venue or category specific.

E-communications – old e-blast format and new e-blast format

Uniforms – all new wait staff and chef uniforms

Truck Wraps – we created a campaign of truck wrap “billboards” to execute over time which featured the new photography and reflected the new branding

Collateral, Gifts – recipe cards.  These were part of a sales gift program which involved a new set of recipe cards each season.

Collateral, Gifts – branded recipe box.  These were part of a sales gift program which involved the recipe box and a new set of recipe cards each season – which provided additional ‘reasons to stop by’

Photo Library – we developed a new photo library to showcase the new brand direction – chef driven, restaurant quality, local real ingredients

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