Introducing a new type of eatery with a broad menu range
In the tradition of casual Italian street cafes,Caffe Giocondo, or Caffe G as it is sometimes referred to, offers simple but sophisticated fare, and is open breakfast, lunch, happy hour and weekend brunch. Our challenge was relaying the quality of the food and its options while creating a welcoming and casual brand to invite everyone in to try.
Using iconography as a way to message the variety of menu options and dining times
Caffe G has a little something for everyone from hand-crafted cappuccinos and pastries to start the day, to fresh carved sandwiches or small plates, charcuterie and wine for lunch or happy hour. We developed a series of icons to represent the range of menu options and to give a visual understanding of the menu and the casual, Italian eatery feel.