Challenge

Defining a brand for a father-son team with years of work

Altitude Murals was founded by father and son team Chris and Will Krieg, bringing 45 years of experience of this hand-painted art form few are able to do well. They decided to formalize their efforts and define their brand and do some marketing. Our challenge was to take this artisan story and history and create a sophisticated brand that differentiated their art-form from many muralists and spray paint artist.

Solution

Creating simple branded tools they could hand out while on the wall

Their art form creates incredible interest and people stop them and watch them do their work. They are often asked who they are and what are they doing. We decided to start with a simple set of tactics - a name and logo, business cards and a small brochure to hand out when people ask. We added in social media and a website to tie to #s and URLs on the walls. The website features videos and their extensive work.

VENDORS: Wigwam Creative